As sports continues it ascendancy as a major asset class, many groups are bringing world class products and services to increase team value. This weeks report is focused on a major value source, Stadium Rights deals.

Securing stadium naming rights is crucial for team owners, representing a significant revenue stream. Mindcorp, Jennifer van Dijk and I investigated the challenges faced by Major League Baseball owners, presenting our findings in this report. With support from over 10,000 agents, we analyzed the disparity between costs and media exposure, developed actionable media enhancement strategies, and explored advanced technology solutions.